We can't quite believe it's been 10 whole years of selling cupcakes, coffees & cookies in our little cake shop and bakery in the heart of Soho! We opened our doors & turned on the ovens in December 2014 and it's been a pretty wild ride ever since!
It's absolutely MAD to think our kitchen once looked like this 👇🏼🤯
Safe to say it's had a few upgrades over the last 10 years... We've added more ovens, fridges, freezers, mixers... when we opened we used to have just two small Kenwood mixers to make EVERYTHING!
We wanted to do something pretty monumental to mark the occasion - so obviously we had a party, with cake! But not just any cake.. we went back to our roots (kinda). If you've been with us for a while, you'll know we used to sell rectangular cake slices in store, they were our thing, we loved them, we miss them.. we might bring them back in 2025 👀. If you're unfamiliar, they looked like this:
So we knew if we're making a cake for our Shop Birthday, we needed to make it BIG. The team got together to create possibly the biggest cake we've ever made 👀 - we're talkin' the whole length of the front of the shop!!
So, please enjoy some snaps from our 10th Birthday Party 🥳! We just want to say a massive thank you if you've been to visit us in store over the past decade, it truly means the world to us - here's to many, many more 🍰🥂✨ xxx
The cake, was built and filled at our Wandsworth Bakery by Sally & Nikki, chilled overnight then transported to our Soho store to be finished! We based the inside on our Chocolate and Caramel Cakes, and the outside on our classic Birthday Cake decoration, so we started with alternating chocolate & caramel sponges filled with salted caramel buttercream and caramel sauce 🤤
Jemma, Sally & Emma top coated the cake with delicious sprinkle buttercream and a light pink buttercream skirt with a turquoise chocolate drip! (Pink & Turquoise... are you seeing the Crumbs & Doilies theme here? 😏)
Blobs of pink & turquoise buttercream topped the cake and then it was time for decoration - and would it be a birthday party without sweeties?! We channeled our Pick n Mix cake and added sweets, meringues, party rings, sprinkles..
Once it was finished it was time to open the doors, slice the cake and have a great time! Thank you so much if you came along & celebrated with us, sent wishes online or sent cards to the shop, it honestly means the world to us 🩷
AND if you're wondering.. yes there will be a video all about this cake on the Cupcake Jemma YouTube channel real soon 😏